“Short version, we were about to cut the wrong thing. Glad we got this done first.”
Gustavo Moraes
DTC / ECOMMERCE
$134k a year, read a year after a 6 day audit
Contribution margin on the two top campaigns: −7% → +9%
“Revenue grew and cash didn’t. Victoria rebuilt margin per order after shipping, returns and payment fees, and our two biggest prospecting campaigns were losing money on every sale. We stopped scaling them.”
Founder & CEO · DTC · Beauty & personal care
Client approvedUnder NDA6 days to findings
“Founder was on the kickoff call, the auditor who did the work ran the readout. Small thing but I’ve never had that with a consultancy before. You actually talk to the people who know the answers.”
Daniel Andrés Cruz Rodriguez
MANUFACTURING
$118k a year of wasted spend cut in 7 days
Rebates paid on volume never actually earned: 19% → 1%
“Rebate expense outran distributor volume and we could not see why. Cristian reconciled rebates paid against volume actually shipped and paid for, tier by tier: accruals had run off gross purchase orders. Quarterly true ups now catch it.”
VP of Supply Chain · Manufacturing · Water pipe producer
Written approvalUnder NDA7 days to findings
“The thing that won me over was a line in the report that basically said "we can’t prove this one, so we’re not counting it". Nobody does that. Made me trust everything else in there.”
Keano Coulier
FINTECH
$96k a year of wasted spend cut in 7 days
App installs that funded a real account: 24% → 63%
“Installs looked great and funded accounts stagnated. David followed sign ups through to funding, and the bonus was buying registrations from people who claimed it and never transacted. Incentives now pay on activation, not the download.”
VP of Growth · Fintech · Consumer
Written approvalUnder NDA7 days to findings
“I’ve paid for a few of these "audits" over the years and they usually end with a pitch. This one ended with a list of what to fix and which parts we could do ourselves. Some of it was not what I wanted to hear. All of it was right.”
JOEL PABLO ESPADA PEA
B2B SAAS
$92k a year found in 7 days
Enterprise deal margin lost to quarter end: 5 pts lost → 0 pts lost
“Bookings hit target while margin slipped. Cristian split our discounting by timing and rep: concessions spiked in the last days of every quarter because buyers had learned to wait. Approval thresholds fixed it without losing deals.”
CRO · B2B SaaS · Enterprise
Written approvalUnder NDA7 days to findings
“Solid work. Lost a star only because the first week dragged, mostly getting them access on our end so partly our fault. After that it moved fast and the readout was really clear.”
Wiwa Smutter
RETAIL
$88k a year of wasted spend cut in 7 days
Paid social proven to lift store visits: ~1 in 3 → 9 in 10
“Our CFO doubted that online ads drove store visits. David’s matched market geo lift test proved the doubt right: footfall barely changed where the ads were off. The budget moved to markets and channels that passed the test.”
VP of Marketing · Retail · Omnichannel
Written approvalUnder NDA7 days to findings
PHARMA
$88k annual budget redirection identified in 7 days
Congress spend with a tracked return: 8% → 88%
“Six figures a year in congresses and KOL sponsorships, renewed on habit. Leslie tried to connect it to share of voice, engagement or prescribing and found no instrumentation at all. The unmeasurable part now funds engagement we can track.”
Head of Commercial Strategy · Pharma · Biopharma
Written approvalUnder NDA7 days to findings
MARKETPLACE
$74k a year of wasted spend cut in 7 days
Courier bonuses paid into already full zones: 22% → 3%
“Incentive spend rose while service levels stayed flat. Alex matched bonus payouts against real time courier availability by zone: in dense areas we paid couriers who would have worked anyway. Bonuses now fire only where coverage is short.”
VP of Supply Growth · Marketplace · Food delivery
Written approvalUnder NDA7 days to findings
SUBSCRIPTION
$63k a year found in 6 days
Active users actually being billed: 93% → 99%
“Expansion lagged what we saw inside accounts. Victoria reconciled active users against billed seats: many customers used more seats than they paid for. Automated true ups now capture it, and nobody pushed back.”
VP of Finance · Subscription · B2B software
Written approvalUnder NDA6 days to findings
SERVICES
$62k a year found in 6 days
Qualified inbound calls that became bookings: 2 in 3 → 9 in 10
“Marketing hit every target and revenue stalled. Leslie followed our qualified calls into intake and about a third were dropped at busy times or never followed up. Fixing staffing and call handling converted demand we had already paid for.”
Managing Partner · Services · Legal
Written approvalUnder NDA6 days to findings
