What “good” looks like at $10k–$250k/month spend
Benchmarks from our audit base, by the numbers we verify against revenue data — not survey self-reporting. Use these as trigger points: outside the range means an audit most often clears its guarantee floor.
| Monthly spend | Median leak (% of spend) | Attribution gap | Most common leak | Median identified |
|---|---|---|---|---|
| $10–25k /mo | 22–28% | 15–25% | Wasted spend & broad targeting | $19k |
| $25–75k /mo | 16–24% | 20–30% | Attribution & tracking drift | $41k |
| $75–150k /mo | 14–20% | 20–35% | Channel mix & incrementality | $74k |
| $150–250k /mo | 11–17% | 25–40% | Pricing & unit economics | $118k |
Seven trigger points — healthy vs flagged
- Wasted ad spend: healthy is under 10% of budget; our audit median is 18.7%; worst quartile exceeds 31%.
- CAC payback (SaaS): healthy under 14 months; audits that flag it average 19.
- Email/CRM revenue share (e-commerce): healthy 25–30%; audits that flag it find under 12%.
- Retargeting frequency: healthy under 3.5 impressions/week per user; flagged accounts run 8+.
- Lead response time (services): healthy under 15 minutes; the firms we audit average hours — worth 20–40% of booked calls.
- Failed-payment recovery (subscription): healthy above 50%; flagged accounts recover under 20%.
- Attribution over-claim: healthy under 110% of actual revenue; flagged accounts exceed 120%.
Every figure above is measurable from read-only access in under a week — which is exactly what the audit does, across all five leak categories at once.
Two patterns hold across the base: the leak percentage falls with scale, but the absolute leak grows — and the dominant category shifts from buying problems (targeting, wasted spend) to economics problems (pricing, retention). All medians are computed against verified revenue data from the 74-audit base.
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