--- title: "Marketing Audit Report Example: Download a 43 Page Sample" description: "A marketing audit report example to read before you buy: an illustrative 43 page Strategic Audit with $223,100 in findings, the evidence and a 90 day plan." url: https://marginfix.ai/sample-report/ lastmod: 2026-10-12 --- [Home](/) › Sample report Sample report # See exactly what you get. An illustrative 43 page Strategic Audit for Northwind Goods, a fictional DTC brand spending about $60k a month. The figures are invented; the structure, the evidence and the 90 day plan are what a Strategic Audit delivers. Five pages are previewed here, and the full report downloads as a PDF. Its total runs larger than most: the median audit identifies $58k/yr. Why $223,100 here and $58k there: the benchmark counts one highlight figure per case; this sample counts all 23 deduplicated findings in one audit. [See the findings](#sr-viewer) [Get the full 43 page report](#get) Strategic audit · Illustrative sample · 43 pages Marketing Margin Audit · Northwind Goods Identified impact $223,100 annualized, across 23 deduplicated findings, 13 of them on the week one list - Summary - Findings - Evidence - 90 day plan Prepared by MarginFix · 5 to 7 working days · 7 human gates Inside the report ## Preview five of the pages. Report sections All 43 pages 5 pages previewed, all 43 in the PDF ### Executive readout Executive section Identified impact **$223,100** per year, annualized Findings **23** deduplicated, each priced Week one **13** changes, most an hour or less Three findings account for 70% of the total. Severity key - Critical $40k/yr and above, act this week. - High $20k to $40k/yr, this month. - Medium under $20k/yr, this quarter. ### Top findings by impact Findings section | # | Finding | Severity | Impact / yr | | --- | --- | --- | --- | | 01 | Broad match keywords bleeding spend into irrelevant queriesCritical | Critical | $61,200 | | 02 | Retargeting frequency 3× above the efficient range, audience fatigueCritical | Critical | $57,800 | | 03 | Checkout drop off at the shipping stepHigh | High | $36,800 | | 04 | Email flows missing a post purchase sequenceHigh | High | $21,000 | | 05 | Attribution double counting inflating reported ROAS by about 22%Medium | Medium | $19,800 | 18 further findings are in the full reportAcross paid media, checkout, retention, attribution and offers. All 23 are in the 43 page PDF. [Get the full 43 page report](#get) Scrolls to the form below. The PDF downloads as soon as you send it. ### Finding 01, shown in full Evidence section Irrelevant queries **$61,200 / yr** Evidence 31% of search spend matched to queries with zero purchase intent over 90 days. The worst 40 queries account for $5,100 a month. The fix Negative keyword list (supplied), move 6 ad groups to phrase match, split brand and non brand campaigns. About 4 hours of work. Verified by Paid search agent cluster, cross checked against revenue data, signed off by a senior human auditor at gate 4. This is the “anatomy of a finding” format. [See how it is produced](/how-it-works/). Working paper · finding 01 Working papers are the raw calculations behind the largest findings. Every number in the report traces back to a sheet like this. Search terms behind finding 01 · the 4 most expensive of the worst 40 queries | Query (90 days) | Clicks | Spend | Purchases | | --- | --- | --- | --- | | “free [category] samples” | 1,560 | $2,400 | 0 | | “[competitor] returns policy” | 1,076 | $1,800 | 0 | | “[category] recipes at home” | 784 | $1,515 | 0 | | “diy [category] at home” | 694 | $1,240 | 0 | The five largest findings each carry a working paper. Findings are deduplicated: overlapping impact is counted once. Zero intent conclusions are cross checked against store orders, not attribution alone. The full report carries all five working papers and the reconciliation to store orders. ### 90 day plan 90 day plan section 1. 01 2. **Add negatives, move 6 ad groups to phrase match** Act this week 3. 02 4. **Cap retargeting at 4 per 7 days, exclude buyers** Act this week 5. 03 6. **Show shipping costs before checkout** This month The first three findings **$155,800** Findings 04 to 23 **$67,300** $155,800 of the $223,100 sits in the first three findings, 70% of the total. Items 04 to 23 are in the full report. #### All 43 pages · 5 previewed 5 pages previewed, all 43 in the PDF Every report includes ## What every marketing audit report includes. - Executive summary, one page, boardroom ready - Every finding with evidence, dollar impact and the fix - 90 day action plan, sequenced by return and effort - Benchmarks against your industry and spend band - A 60 minute readout call with a senior auditor The full report ## Get the full 43 page report. All 43 pages and all 23 findings, as a PDF. See the depth before you spend a dollar. Work email and work phone · both required Leave this empty: Work email Phone Please enter a valid work email and US phone number. The PDF (3.8 MB) downloads as soon as you send the form. No newsletter, no drip. Next kickoff slot: Mon, **next week**. ## Questions about the sample. ### Is the sample a real client report? No. It is an illustrative sample, labelled that way on every page, written for Northwind Goods, a fictional DTC brand spending about $60k a month. The figures are invented. The structure, the evidence behind each finding, the 90 day plan and the sign off are the ones a Strategic Audit delivers. ### Why does the sample total differ from the $58k median? The benchmark counts one highlight figure per published case, and its lower median is $58k a year. This sample counts all 23 deduplicated findings of one audit, and its figures run larger than most, so it totals $223,100 a year. Next step ## Imagine this report, about your numbers. Fixed fee. 5 to 7 working days. $10,000 to $50,000 of findings, or your money back. [Request an audit](/book/)