https://marginfix.ai/insights/ Field guides on marketing spend, attribution and margin, and plain English definitions of every audit term, from MarginFix. en-us Tue, 13 Oct 2026 00:00:00 GMT https://marginfix.ai/insights/reconcile-ga4-ad-platform-revenue/ https://marginfix.ai/insights/reconcile-ga4-ad-platform-revenue/ Tue, 13 Oct 2026 00:00:00 GMT Cristian Bragau Measurement A step by step way to reconcile GA4 and ad platform revenue with your Shopify or Stripe orders, so every reported dollar traces back to a real sale. https://marginfix.ai/insights/how-to-reduce-wasted-ad-spend/ https://marginfix.ai/insights/how-to-reduce-wasted-ad-spend/ Tue, 13 Oct 2026 00:00:00 GMT Cristian Bragau Paid media Six checks to reduce wasted ad spend on Google and Meta, in the order to run them, and how to decide what to cut on contribution margin, not ROAS. https://marginfix.ai/insights/involuntary-churn-failed-payments/ https://marginfix.ai/insights/involuntary-churn-failed-payments/ Tue, 13 Oct 2026 00:00:00 GMT Cristian Bragau Retention How to measure involuntary churn from your billing exports, recover failed payments in the right order, and value each saved subscriber against CAC. https://marginfix.ai/insights/marketing-audit-process/ https://marginfix.ai/insights/marketing-audit-process/ Tue, 13 Oct 2026 00:00:00 GMT Cristian Bragau Audit method How to do a marketing audit in 8 steps: scope the data, make the ledger the source of truth, test what spend caused, size every finding and rank the fixes. https://marginfix.ai/insights/audit-media-agency-programmatic-fees/ https://marginfix.ai/insights/audit-media-agency-programmatic-fees/ Tue, 13 Oct 2026 00:00:00 GMT Cristian Bragau Working with agencies How to audit your media agency’s programmatic fees: what each layer of the supply chain takes, which documents to ask for, and how much reaches publishers. https://marginfix.ai/glossary/break-even-roas/ https://marginfix.ai/glossary/break-even-roas/ Tue, 13 Oct 2026 00:00:00 GMT Cristian Bragau Glossary Break even ROAS is 1 divided by your contribution margin rate. Find the return your ads need before they add a dollar of profit, with a free calculator. https://marginfix.ai/insights/pricing-audit/ https://marginfix.ai/insights/pricing-audit/ Mon, 12 Oct 2026 00:00:00 GMT Cristian Bragau Pricing A pricing audit checks whether each price, discount and promotion still covers its full cost. Mispriced offers turned up in 47% of our 74 audits. https://marginfix.ai/insights/how-to-measure-incrementality/ https://marginfix.ai/insights/how-to-measure-incrementality/ Mon, 12 Oct 2026 00:00:00 GMT Cristian Bragau Measurement Incrementality is the share of results your marketing caused. How to run a holdout on a small budget, read the result in margin and decide what to cut. https://marginfix.ai/glossary/cac/ https://marginfix.ai/glossary/cac/ Sun, 11 Oct 2026 00:00:00 GMT Cristian Bragau Glossary CAC, customer acquisition cost, is what it costs to win one new customer. Why the reported figure is usually partial, and how an audit loads it fully. https://marginfix.ai/glossary/contribution-margin/ https://marginfix.ai/glossary/contribution-margin/ Sun, 11 Oct 2026 00:00:00 GMT Cristian Bragau Glossary Contribution margin is revenue minus every variable cost of an order. Why it is the number marketing spend has to clear, and how an audit rebuilds it. https://marginfix.ai/glossary/incrementality/ https://marginfix.ai/glossary/incrementality/ Sun, 11 Oct 2026 00:00:00 GMT Cristian Bragau Glossary Incrementality is the share of conversions that happened because of the spend. How a holdout measures it, why reported ROAS cannot, and the audited cases. https://marginfix.ai/glossary/dunning/ https://marginfix.ai/glossary/dunning/ Sun, 11 Oct 2026 00:00:00 GMT Cristian Bragau Glossary Dunning is the process of retrying failed recurring payments. How weak dunning turns payment failures into involuntary churn, and how an audit sizes it. https://marginfix.ai/glossary/take-rate/ https://marginfix.ai/glossary/take-rate/ Sun, 11 Oct 2026 00:00:00 GMT Cristian Bragau Glossary Take rate is the share of each transaction a marketplace keeps. What effective take rate is, and how refunds, waivers and incentives erode it. https://marginfix.ai/glossary/payback-period/ https://marginfix.ai/glossary/payback-period/ Sun, 11 Oct 2026 00:00:00 GMT Cristian Bragau Glossary Payback period is how long a customer takes to repay what they cost. Why it belongs on contribution margin, and why it runs longer than the board thinks. https://marginfix.ai/glossary/ltv-cac/ https://marginfix.ai/glossary/ltv-cac/ Sun, 11 Oct 2026 00:00:00 GMT Cristian Bragau Glossary LTV:CAC compares a customer's lifetime value with what it cost to win them. Why it misleads when LTV is built on revenue, and how an audit rebuilds it. https://marginfix.ai/glossary/marketing-and-margin-audit/ https://marginfix.ai/glossary/marketing-and-margin-audit/ Sun, 11 Oct 2026 00:00:00 GMT Cristian Bragau Glossary A marketing and margin audit is an independent review of marketing spend against unit economics. What it covers, and how it differs from a marketing audit. https://marginfix.ai/glossary/blended-roas/ https://marginfix.ai/glossary/blended-roas/ Thu, 08 Oct 2026 00:00:00 GMT Cristian Bragau Glossary Blended ROAS is total revenue divided by total ad spend across every channel. What it shows, what it hides, and how an audit rebuilds it from the books. https://marginfix.ai/glossary/mer/ https://marginfix.ai/glossary/mer/ Thu, 08 Oct 2026 00:00:00 GMT Cristian Bragau Glossary MER, the marketing efficiency ratio, is revenue divided by total marketing spend. How it differs from blended ROAS, and why an audit reconciles it first. https://marginfix.ai/glossary/attribution-inflation/ https://marginfix.ai/glossary/attribution-inflation/ Thu, 08 Oct 2026 00:00:00 GMT Cristian Bragau Glossary Attribution inflation is when your ad platforms claim more revenue than you earned. How it happens, and how an audit measures it against the ledger. https://marginfix.ai/glossary/margin-leak/ https://marginfix.ai/glossary/margin-leak/ Thu, 08 Oct 2026 00:00:00 GMT Cristian Bragau Glossary A margin leak is a recurring, usually invisible loss of marketing margin. What counts as one, how big a typical one is in 74 audits, and the five patterns. https://marginfix.ai/glossary/wasted-ad-spend/ https://marginfix.ai/glossary/wasted-ad-spend/ Thu, 08 Oct 2026 00:00:00 GMT Cristian Bragau Glossary Wasted ad spend is media budget that produces no incremental margin. Its two forms, its share of SMB spend across 74 audits, and how an audit measures it. https://marginfix.ai/glossary/non-incremental-spend/ https://marginfix.ai/glossary/non-incremental-spend/ Thu, 08 Oct 2026 00:00:00 GMT Cristian Bragau Glossary Non incremental spend is ad budget that buys conversions you would have won anyway. The most common leak in 74 audits, and how a holdout measures it. https://marginfix.ai/insights/where-smb-marketing-budgets-leak/ https://marginfix.ai/insights/where-smb-marketing-budgets-leak/ Tue, 21 Jul 2026 00:00:00 GMT Cristian Bragau Benchmark report Across the 74 audits we have completed, each published as a case study, the leaks cluster into five categories, ranked here by what each one cost a year. https://marginfix.ai/insights/roas-attribution-field-guide/ https://marginfix.ai/insights/roas-attribution-field-guide/ Tue, 21 Jul 2026 00:00:00 GMT Cristian Bragau Paid media In our audits, reported ROAS overstates real blended return by 20 to 30% on average, because Meta, Google and GA4 each claim the same sale. https://marginfix.ai/insights/how-to-audit-your-marketing-agency/ https://marginfix.ai/insights/how-to-audit-your-marketing-agency/ Tue, 21 Jul 2026 00:00:00 GMT Cristian Bragau Working with agencies Most leaks we find are nobody’s fault. An independent audit is not a vote against your agency, and we never sell media management, so there is no conflict. https://marginfix.ai/insights/smb-marketing-spend-benchmarks/ https://marginfix.ai/insights/smb-marketing-spend-benchmarks/ Tue, 21 Jul 2026 00:00:00 GMT Cristian Bragau Benchmarks Benchmarks from our audit base, verified against revenue data, not survey answers: leak share, attribution gap and median finding by monthly spend band.